The reading provided quality tips.
I especially liked the points related to the current trend of the cover letter. These points included, but were not limited to, "no sirs or madams," "show you're real," "show humor," and "traditional cover letters don't work with all companies." It certainly is important to remember that cover letters ought to have evolved over the past century, let alone over the course of my lifetime.
It was fun for me to see the different designs of various cover letters as well. I can see why businesses would be attracted to the uniquely designed cover letters, especially if it's an organization that embraces and encourages creativity.
The fact is, due to the popular entrepenuership trend, many business are more original and innovative than perhaps they have been in the past, and they are looking for a reflection of that in their potential employees. It makes sense, and only further reason why we should adapt our cover letters to fit the mold.
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